Design Director Sam Dunn
VP Creative Robin Garnett
Producer Jane St Clair-George
Original Package RedBee
Designers David Cameron, Graham Smith, Hanna Ahlberg
A unique opportunity to create a consistent navigation system across the Discovery Inc UK free-to-air network; HGTV, Quest, Really, Quest Red, DMAX & Food Network
The digital-first design connects the six linear brands directly do the D2C product using a shared look & feel, architecture and messaging system but crucially without sacrificing personality individual brand personality. The Dplay design system allows for seamless navigation of audiences across platforms, fluid cross-promotion, greater brand awareness as well as significant cost & operational efficiencies.