. The extensive global campaign, combined off-air, social and on-air graphics, including programme, promo and full channel take-over. In the lead up to the global premiere date, our social and on-air networks were even ‘infested’ by swarms of rogue mosquitoes; subtly appearing over programming.
Campaign Statistics:
Aired on 518 channels globally across 220 countries and territories.
Reached 106 million viewers globally.
39 million UK Facebook impressions
27.6 million Facebook reach
3.5 million video views
Generated international media coverage valued at £3million+