Design Director Sam Dunn
VFX James Spillman
VP Creative Robin Garnett
Producer Jane St Clair-George
Designers David Cameron, Hanna Ahlberg, James Nolan, Matthew Beese
A new globally aligned look & feel for the 70 year old powerhouse of motoring.
New identity and branding systems designed to embrace, entertain and empower motoring fanatics. This high-octane, super-charged rebrand draws from well established heritage and delivers a consistent, digital-first package across D2C, social and linear.